Tuesday, September 18, 2007 1:54 PM

As with anything, there is a critical mass that has to take form first. I've grown two sites out of three attempts prior to socialdetour.com. There is a lot in how you champion your product. The first social site had the exact same code base and look-and-feel of the original partyecu/usfbs.com, was around before the two of them and existed alongside of them.

People use these sites because their friends are on them. Establishing that core is the most difficult part of promotions; after which, the sites tend to be self-sustaining. I'm busy getting a electronics product to market at the moment so socialdetour.com is sitting on the back-burner right now. Hopefully next week I'll be able to hit a couple campuses pretty hard.

Thursday, September 20, 2007 5:12 PM